Simply, you should know who your audience is and what platforms they use. Here is a quick guild on some of the Social options out there.
The biggest mistake I see with Organic Social Media is businesses spending hours and hours making content for their Page, but the only followers are Friends, Family or people that are not even in their Target Market.
If you have any questions about social media, send me a message or post on the open group Jamie Breeze – Digital Marketing Strategist